We recently had the chance of working on a project with Douglas Gayeton, co-founder of thelexicon.org, graphic designer and filmmaker.
During our study trip to The Netherlands we had to collect as much content as possible, between photographs, interviews and descriptive notes of what we saw in each food producer we visited. Once back in Pollenzo, Douglas divided us into teams and assigned different tasks.
I was in charge of collating the 200 pictures I had taken at the UNISG Alumni's CSA (Community Supported Agriculture) farm, "De Stadsgroenteboer", to eventually create the image above.
I then had to speak with my editor to decide which information we would like to place onto the infant to best communicate how the Alumni tackle sustainability.
We decided to illustrate the parts of the photograph that were missing, to add all the vital information like address, name and category. As extras we chose to add a speech bubble with inside of it written a phrase they said during our visit, one which we found particularly striking: "we came up with the idea during dinner with wine and food in Bra".
Finally, the wider and more explanatory story was handwritten on the frame. It was a great experience to be able to work with Douglas and although it was demanding and at times even stressful, I enjoyed the ride and would do it again in a heartbeat.